Coca Versus Pepsi : A Duel Between Giants
Pepsi vs. Coca-Cola: an all-American saga born amidst the ruins of the American Civil War. The competitive struggle between these two brands has come to embody the very spirit of America and its influence on the rest of the world. This incredible and sometimes disturbing success story is at times cynical, often heroic, and always fascinating. Several industry players describe how the war between the two titans has echoed our economic history over the decades, sometimes even making history of its own. Anecdotes and archives bring the Pepsi vs. Coke epic to life and reveal often controversial and underhanded strategies. The leader, Coke, and its ever-present challenger, Pepsi, are united in one all-consuming objective: that whatever the world drinks, be it soft drinks, fruit juice or bottled water – may it be a product from their respective factories…
France - 2002 - 52 mn - Betacam Digital • Betaca - Colour
Director
Nicolas Glimois
Script
Christophe Weber
Camera
Arnaud Mansir
Editing
Véronique Leroy
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Production
Sunset Presse,
23, rue Sébastien Mercier,
75015 Paris, France
Tél : +33 (0)1 4575 5179
Fax : +33 (0)1 4575 8130
E-mail : sunsetpresse@sunsetpresse.fr
Co-Production
France 2
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Sales
Marathon International,
8, boulevard des Capucines,
75009 Paris, France
Tél : +33 (0)1 5310 9100
Fax : +33 (0)1 5310 9451
E-mail : marathon@marathon.fr |
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