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Swedish Private published their first pornographic magazine in 1965. The company has grown to be one of the world’s largest producers of pornography today. A little more than a year ago, Private became the first pornography company in the world to be introduced to the American NASDAQ Exchange, and today the company is valued at Sek 2.5 billion at the Exchange. At the same time as the negative aspects of pornography are debated fervently in Sweden, Private is now preparing its next step. The film crew has accompanied Berth Milton, Private’s main shareholder, to meetings with investors and stockbrokers in London, and is on site with him at Private’s headquarters in Barcelona. The Internet pornography market is enormous.

Sweden - 2000 - 24 mn - Betacam Digital - Colour

Réalisation Micke Malm Enquête Niclas Lövkvist Image Micke Malm Son Micke Malm Montage Jocke Söderqvist

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