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Charles Loupot (1892 - 1962) started his career as a poster designer in Switzerland. While learning from the best lithographers, he launched out into advertising. Success was quick. He received orders from major department stores specialized in women fashion. He became famous in France, where he arrived in 1923. In the poor advertising context of that time, his first posters radically changed the street scenery : modern poster was born. Inspired by cubic artists, Loupot never stopped using impressive images as advertising messages for famous names such as Peugeot, Citroën, Nicolas, Valentine, L'Oréal or St Raphaël. His drastic simplification of image, added to a colourist talent, contributed to make advertising an art, and Charles Loupot an avant-gardist of communication for almost forty years.

France - 2000 - 52 mn - Betacam Digital • 16/9 - Colour

Réalisation Jacques Tréfouël Scénario Daniel Hénard Image Charlie Gaeta Son Luc Périmony Montage Michel Jugnet Musique Françoise Marchesseau

Production et Ventes Les Films du Lieu-dit, 35, rue Truffaut, 75017 Paris, France Tél : +33 (0)1 43 87 15 15 Fax : +33 (0)1 44 90 08 16